Kotak Bank’s Twitter Strategy: ‘Hashtag Banking’ [INTERVIEW]

Kotak Bank Hashtag Banking Twitter Deepak Sharma

In my video interview, Deepak Sharma – Kotak Mahindra Bank’s Head of Digital Initiatives talks about their twitter strategy via ‘hashtag banking’.  EFMA Distribution Summit 2015.

Kotak Bank Hashtag Banking Twitter Deepak SharmaIn March 2015, I was delighted to deliver my 10th speaking engagement for the European Financial Marketing Association (EFMA) as part of the Digital Banking and Social Media stream of their EFMA Distribution Summit 2015 in Barcelona.

As usual, I met some fantastic banking innovation professionals, thought leaders and senior executives with a digital mind including Deepak Sharma – Head of Digital Initiatives at Kotak Mahindra Bank.

I’ve been following Kotak Bank‘s social media initiatives for quite some time, including their celebration of Foursquare day back in 2013.

Kotak Bank: Twitter Strategy via Hashtag Banking

In this short extract from my 20-minute video interview, Deepak talks us through Kotak Mahindra Bank’s twitter strategy and their innovative ‘hashtag banking‘ programme.

I invite you to watch my other video interviews on digital banking and social media with Kotak Bank’s Deepak Sharma and a few other key speakers from the EFMA Distribution Summit 2015.

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) or on LinkedIn.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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