Klarna Taps Snoop Dogg’s Fame to Drive Brand Awareness in the US (

With their Smoooth Dogg campaign, the Swedish point-of-sale fintech company Klarna aims to quickly increase brand awareness in the US by leveraging Snoop Dogg’s fame.

“Until now, Klarna, a European unicorn last valued at $2.5 billion, has been a relatively no-name brand in the United States. Of course, the company hopes the Smoooth Dogg campaign will help change that.”

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Posted by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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