Why VC-Backed Fintech Companies Can No Longer Move Fast And Break Things (5/53)

An unfocussed blanket strategy is not efficient enough for the complexity of the global payments market and would have an impact on the profits that can be derived from each transaction. In order to be successful in an increasingly margin-thin market, fintech companies must instead solve vertical specific payment problems.

Source: Forbes.com

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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