“Some banks have started to promote APIs that can better integrate SMBs into the open banking world. Britain’s HSBC has developed APIs that allow businesses to directly apply for accounts within its corporate banking division through the bank’s digital platform, for example.”
Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.
Christophe has contributed to over 140 events in 18 countries.
Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.
Christophe's views on VisibleBanking.com are his own.