Wealth Managers Need More Relevant Marketing (19/37)

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Submitted to "Top Fintech News | 09-15 March 2020 (Open list) (37 submissions)"

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by Christophe Langlois Mar 17, 2020, 8:18 am

"While there’s plenty of grumbling about the work associated with Reg BI, it also presents advisors with a “marketing moment,” April Rudin says" https://t.co/ZWmgpo46fR @barronsadvisor @GarmhausenSteve @carletonenglish @barronsonline @williamtrout #RegBI #wealthmanagement
— 🛫 April Rudin 🌏 (@TheRudinGroup) March 14, 2020

Yet in the movement towards more customised marketing, the wealth management sector has been slower to adapt than other industries, relying instead on the one-size-fits-all approach that worked in the past, when clients were overwhelmingly older white men.

Source: linkedin.com

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.