How DBS Transformed its Culture to Become “The World’s Best Bank (6/20)

As Chief Data and Transformation Officer of DBS, Paul Cobban shares how DBS realized, up against new fintech ventures and global tech giants,  incremental change wasn’t enough. With help from Innosight, the bank set out to transform its culture into “a 27,000-person startup.”

Source: Innosight

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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