Goldman Sachs quietly releases Marcus app three years after launch (16/30)

“The much anticipated app launch arrives three years after Marcus was first created in 2016, when the bank aimed to diversify its revenue and funding sources by tapping up retail customers. Marcus now has four million users.

Despite the lack of hype around the launch, it’s understood that the app has been designed with the eventual expectation that it will become Goldman Sachs’ main mobile face for the large majority of its digital banking services.”

Source: BankInnovation

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

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