BBVA Will Sell through Amazon. This Isn’t Open Banking. (5/10)

“BBVA has taken the strategic approach and is looking to leverage API technology to deliver an integration that expands its reach and changes the way consumers think about banking. Because the U.S. doesn’t force banks to build a minimum set of APIs, banks here tend to gravitate towards the easiest strategic relationships, which we document in the report to be existing corporate relationships.”

Source: PaymentsJournal

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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