Italy’s Webank Drives Customer Acquisition And Deposits via a Partnership with Groupon and a Reward Tab on Facebook

Webank-Groupon-WegrouponIn 2011, Webank has become one of the most experimental banks on social media: not only they are present on facebook and twitter, they also launched a couple of more engaging and committing initiatives such as social customer care on twitter and a crowdsourced ipad application.

This week, the italian bank became one of the first financial institutions in the world to partner with Groupon.

Webank found a pretty straight forward way to leverage Groupon and appeal to its customer base.  As you would expect, Webank won’t be providing any financial products with more attractive characteristics.  Instead, the direct bank offers a voucher worth 150 euros to use on the popular social / group buying service.On 13 October at 9am GMT, over 1,100 groupon users had already subscribed to this offer from the direct bank.
Webank-Groupon-OfferOpen account Webank before October 13, 2011 and receive a $ 150 voucher to use on Groupon
Open your account today Webank, for you $ 150 credit to use on Groupon!
The coupon is now at zero cost, means that when you click on the “Buy Now” you will not be charged anything on your credit card.
Once purchased the coupon, simply requiring the opening of the Income Webank between 12 and 13 October 2011 by clicking on By November 7, 2011 you will have to tie your account Webank a sum of at least $ 1,500 for 12 months.
When you have completed these simple steps you will receive a code via email which is a voucher of 150 Euros to be used by February 29, 2012.
Webank bought a domain name and created a dedicated landing page ‘‘ aimed to link / flag their customer accounts to this initiative, validate the vouchers, and track the success of the initiative.Webank-Groupon-WegrouponNew Reward Tab on Facebook
Webank created a new tab on its official facebook page ‘Webank mi piace!‘ which lists all the current innovative promotions from the bank for existing customers and prospects.

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We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way. So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebook,crowdsourcingcustomer reviews, social media & social commerce in banking, financial services and insurance.

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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