Top Investment Firm Offers Daily Compliant Social Media Content For Financial Advisors

Social advisors. M&G Investments partnered with Panacea, an online community for financial advisors. They will provide social media compliant content daily for linkedin, twitter, facebook.

The product aims to help the advisor community reach their customers through email marketing, blogs, and social media websites.

Subscribers of Panacea Social Stream receive daily compliance-checked content that advisor firms post on their social media accounts and websites. The M&G content package is free for Panacea Adviser users until May. These include two blogs, 20 ready-to-use tweets, 5 Facebook updates, 5 LinkedIn updates, and one video. Free loaders also receive 6 bonus blogs.

Panacea Adviser (@panaceaadviser) has established a thriving web-based community, and communicates twice a week to about 15,000 people through their bento email bulletin, where members are updated with the latest commentary, news, and industry trends. With over 2,000 Twitter followers and over 3,500 LinkedIn group members, it is also active in social media.

SEE ALSO

• 48% of Financial Advisors Interact Daily With Clients Via Social Media
• Two Leading UK Social Advisors: Bond Vigilantes And Mallow Street [Social Media Week]
• Putnam Investments Launches Video Blog To Help Financial Advisors Tap Social Media

Panacea even won an online poll as the Top IFA related Tweeter in 2011. Although Panacea has no YouTube subscribers, it has over 60 video views since 16 January 2013.

Panacea is the place where providers, support services, and advisers engage in discussion on issues that affect their businesses.

Key Stats:

• The M&G package includes 20 ready-to-use tweets, 2 blogs, 5 Facebook and 5 LinkedIn updates, and one video
• Those who sign up for free receive 6 bonus blogs
• The Panacea community has over 15,000 members, 2,000 Twitter followers, and 3,500 LinkedIn group members
• Panacea has over 60 video views, but no YouTube subscribers 

Derek Bradley (@DBPanaceaIFA), CEO of Panacea Adviser: “It is more important than ever for advisers to think creatively about ways to engage with current and potential customers. While social media is a great way to interact with and educate customers, creating content and keeping it up-to-date can be extremely time-consuming.”

Covered by my Visible Banking Team

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This is a smart move from M&G Investments.  They don’t reinvent the wheel, they partner with an active, trusted, online community of financial advisors.  They leverage their credibility, their knowledge and their resources to provide one of the most critical elements of any social media strategy, content.  And here, content compliant with the financial regulation for advisors who don’t have the time or the resources to tap social media actively on daily basis.  This is an excellent experiment.

I’ve always championed the role of ambassador for the small businesses or for your intermediaries (financial advisors, tied insurance agents, brokers) in banking, insurance and investment.  The best example from the financial services industry, once again, is American Express with their new service which helps small businesses boost their social media and online presence.

We invite you to share your thoughts about the role of mobile technology in banking, here, via twitter or on our Facebook page.