Interview Rabobank @ EFMA – Social Media & Digital Innovation

This is one of the four videos I shot at the excellent Online Banking: the e-volution event by EFMA (Paris, 12-13 May 2011).

It is my third interview with Rabobank, and my first long due interview withMaarten Korz, Innovation Manager. I invite you to watch my interviews withRobert Lommers on social media strategy and Edwin Van Raalte on international business development (Singapore, September 2008).

Rabobank, Innovation & Social Media
Rabobank is one of the most engaging banking groups in Europe and they are aiming to successfully leverage social media thanks to their brand values and their organizational structure, based on proximity and local knowledge.

As part of our Visible Banking Twitter Watch series we are tracking 30+ twitter accounts belonging to Rabobank with various levels of engagement and activity… It is important to note that Rabobank has two accounts in our Top 10 EMEA.

Interview with Maarten Korz, Innovation Manager at Rabobank
Please find below my catch up interview with Maarten.

– Intro
– Innovation in a cooperative group: challenges & opportunities (00:15)
– Innovation: budget & POCs (01:38)
– Social Media Innovations (02:29)
-> #1 banking services within social media (02:48)
-> #2 crowdfunding (charities, families…) (03:14)
-> #3 time banking (sharing services…) (03:48)
-> #4 mobile, geolocation, NFC (04:08)
-> #5 social CRM (04:28)
-> #6 social business (04:55)
-> #7 social gaming & virtual currencies (05:08)
– Social media in the B2B space (06:10)
– The next innovation from Rabobank (at the branch?) (06:43)

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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