Interview GE Money Bank – Social Media Strategy, Facebook to Reach out to Parents through their Kids

This is one of the six videos I shot on the second day of the irn event, ‘Social & Digital Media for Financial Services’ (London, 7-8 June 2011).

If it is my first video interview with GE Money Bank Norway, with Sven-Erik Gjertsen – Online Marketing Manager, it is my 6th interview with a scandinavian financial institution. I invite you to watch my interviews withThomas Heilskov – Manager Group Online Communication at Danske Bank (x2), Thomas Kragh – SVP Digital Channels at NyKredit (x2) and Hakan Aldrin – MD at by SEB.

Unfortunately I’d missed Sven-Erik’s presentation on the first day. I was invited to deliver the keynote speech on the same day at ‘Next Level in Social Media for financial services‘ (Amsterdam 7-8 June 2011).

Interview with Sven-Erik Gjertsen, Online Marketing Manager
Please find below my interview with Sven-Erik.

– Challenges for GE Money Bank in Norway
– 50% of the Norwegians are on facebook (01:32)
– Decision to experiment on facebook: viral vs sales (02:51)
– Campaign open to everyone, targeting the 45-years old + (03:10)
– What about targeting teenargers, very active on facebook, to reach out to their parents? (05:19)
– How to reach out to kids from 3,000 schools (05:48)
– KPIs and goals (08:47)
– The influence of ‘the pink bloggers’ (09:24)
– Results of the initiative: key stats and impact on brand perception and awareness (10:17)
– Key learning & next steps (12:25)

If you are interested in activites on twitter and facebook in the worldwide financial services industry, we invite you to check our updates on the Visible Banking Twitter Watch series, 1,500+ accounts in 70+ countries andVisible Banking Facebook Watch series, 900+ pages and apps in 70+ countries.

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Top Financial Institutions on Twitter Globally (1,470 accounts, June 2011)

Top Financial Institutions on Facebook – Global and EMEA (894 Pages and Apps, June 2011)