In the last couple of years, Interbank Peru established itself as one of the most engaging LATAM banks on social media with initiatives such as its innovative approach to social customer care on facebook (the Interbank Perú page has close to 850,000 likes) and twitter (@interbank has over 40,000 followers) and its association with the online community metiempo.pe.
What do you think of this latest campaign from Interbank? It is not that often that you see a financial institution promoting facebook and twitter to its banking customers as a way to relax. Do you know of any other bank or insurance firm which promote the use of social media to unwind?
I invite you to share your thoughts and your best practices on social media banking here or on twitter.
Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.
Christophe has contributed to over 140 events in 18 countries.
Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).
Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.