IND Group: Bringing Gamification into the Online Bank [INTERVIEW]

The IND Group recently launched a new solution offering gamification within the online bank to impact customer’s behavior, drive retention and increase share of wallet.

Last week, I covered Finovate Europe 2012 live on the Visible Banking blog.  At the end of another long day packed with innovative digital services and platforms, I managed to record a short interview with one of my favourite demoing companies, the IND Group.

With such a solution, a bank’s key goals are to provide a more engaging customer experience and reward its online banking users (with access to exclusive, more appealing products and services) for changing their spending behaviour and better managing their finances.

I invite you to watch my short video with Jozsef Nyiri – Founder & Chief Innovator.

– Please note there is a bug with youtube which is duplicating some of my videos, and therefore this video is only half as long as the time indicated –

Join the Conversation (Here or on Facebook)
I would love to hear your thoughts on the hot topic of gamification and its potential in the financial services industry.

According to you, will gamification be the silver bullet to accelerate adoption and usage of online banking and services like PFM or goal-based savings?

The top comments and their contributors will be highlighted on the Visible Banking platform (blog, facebook page, twitter account).

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Nutmeg: Providing Private Banking Services to the Masses [INTERVIEW]

iBrokr’s StockBattle: the World’s First P2P Option Game [INTERVIEW]