Just a couple of few weeks following the opening of their Indian office, Smartypig announced today a partnership with ICICI Bank which will utilize their new Saas service, ‘GoalSaver’, to offer its banking customer base an innovative approach to savings with goal-oriented products leveraging the virality of social media.
Last week Jon Gaskell, one of the two Co-Founders of SmartyPig, informed me of this new major milestone for the company in Asia Pacific (APAC). So a few years after closing a first deal in APAC with ANZ in Australia, the newly renamed ‘Social Money‘ has already put in place an official partnership with one of the most innovative banks in the region, India’s ICICI Bank.
In the last year or so, ICICI has launched a number of engaging initiatives on social media channels, their most well-known being their banking app on facebook (check out this exclusive review from a real ICICI Banking customer).
Here, ICICI will utilize Social Money’s recently launched SaaS solution ‘GoalSaver’. I can’t wait to see how the live service will look like, and especially how much energy and resources ICICI Bank will dedicate to the promotion of this new and innovative service. You can have one of the most exciting social platforms, without a proper communication and recruitment strategy you won’t go far (ANZ and its Money Manager is a ‘good’ example of this disconnect…).