Happy 1-Year Anniversary to Individuum’s “The Lounge” Blog and Achieva Credit Union’s YouTube Channel

I thought it would be a good addition to my Visible Banking Watch Series to celebrate the anniversary of the banks and financial institutions on Twitter, YouTube and blogs. It is also a good opportunity to share some insights as well as my comments and suggestions. Tell me what you think!

So far, I have identified two initiatives launched on the 19th June: a blog and a YouTube channel.

Individuum Launched ‘the Lounge’ blog on 19th June 2008
The Lounge is the first blog launched by the Australian based financial institution individuum back in 2008. 
Now they contribute to three blogs which makes them 2nd (number of blogs) just behind Wells Fargo and their 5 blogs on myVisible Banking Blog Watch (46 FIs tracked so far).

Since launch and until 31st May 2009, they posted 68 times which equals to 1.39 posts per week and make ‘the Lounge’ the 15th most active blog on the list. There are very few comments on their blog which is the norm in banking and financial services.

Blog’s mission: This blog is about more than money… and that’s the way life should be! So, if you leave a comment please remember that you can’t discuss financial stuff here.

Topics covered: Eating out, Eco, Events, Film, individudebates, Music, Opinion, Travel, Web + tech.

I like the idea of talking about anything else but money and focus on passion and emotions.
Nevertheless, the big challenge is to convince people there is a value reading your blog and contributing to it. Think about it: why would I spend some of my precious time sharing my views on music on ‘the Lounge’ which is provided by a financial institution and which has a very limited audience? What’s the REWARD? I would rather contribute on MySpace or any leading music sites…

Individuum has a presence on other popular social media sites such astwitter and facebook.

Achieva Credit Union on YouTube since 19th June 2008
Achieva CU’s official YouTube channel now counts 22 videos which makes them the 7th most active Credit Union (number of videos) in my Visible Banking YouTube Watch (126 FIs tracked so far).

Last time they signed in was 6 months ago.

Achieva CU’s Most Viewed Video
Achieva disabled the comments and rating features which is not such a common practice even in Financial Services: in my YouTube Watch, comments were disabled for just 7 of the most viewed videos.

That is all for today. My comments are always meant to be constructive not negative. On I aim to help financial insitutions to better understand social media and successfully engage with people.
Your feedback is always more than welcome.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

The Future of Digital Marketing… is Social & Mobile! Twitter Slides + Pictures of the Econsultancy Event

Visible Banking Twitter Watch #10 – 109,333 followers / 416 financial institutions / 22 countries