Social banking. Nigeria GTBank, which already provides the most proactive social customer care on facebook, officially launched its facebook banking service for bank account opening.
I have to say I was slightly surprised to notice so much activity yesterday from the Nigerian media on GTBank’s social banking on facebook. First, I thought it was old news. I invite you to read my coverage of the bank’s soft launch which took place in January 2013: ‘GTBank CEO Launches Secure Online Banking App on Facebook‘.
But two major differences this time around: 1. GTBank launched the ability to open an account on facebook, 2. it looks like GTBank is now promoting its broad and integrated approach to social media and its highly active and engaging presence on the popular facebook (with over 1 million likes), twitter (with 43k followers), linkedin and youtube.
I find the omission of google+ rather strange considering the bank will innovate once again tomorrow, when they’ll broadcast a google hangout about customer service and online banking…).
- CommBank Launches First Social Banking App on Facebook [P2P Payments]
- Real Customer Feedback on ICICI’s Facebook App for Banking
- BPI Latest Major Bank To Tap Social Customer Care on Facebook
Open a bank account 100% on facebook
On this new account opening service, in a statement on Wednesday in Lagos the bank said that the service would allow the public to open GTBank accounts and get customer service support. It quoted Mr Segun Agbaje, the Chief Executive Officer, as saying that the objective was to engage the public where they work, live or play.
According to Agbaje, in a couple of weeks, the bank will introduce new service options that include money transfers, airtime purchases and bills payments. He said that the bank was committed to the convenience of its customers and would continue to add value to its services.