Previous page (Top 10 twitter accounts in financial services globally)
|11. Citi (@Citi)|
Official account of Citi. Follow us as we build on our 200 year history and share global news. Learn more at http://Citi.com/200
Tags: Citi, Banking, North America
|12. İş Sanat (@issanat)|
Tags: Isbank, Banking, EMEA
|13. BNI (@BNI46)|
Official Twitter of PT Bank Negara Indonesia (Persero) Tbk – Gen. Jl Sudirman Kav 1 Jakarta – Indonesia. BNI Call: 500 046 | 021 500 046/68888 via mobile phone.
Tags: BNI, Banking, APAC
|14. Bank of America (@BofA_News)|
BofA_News is the official Twitter handle for Bank of America. Stay connected to the latest news and information about us.
Tags: Bank of America, Banking, North America
|15. PIMCO (@PIMCO)|
We are a global investment management firm with one mission: manage risks & deliver returns. For important info and disclaimer, please click the link.
Tags: PIMCO, Investment, North America
|16. Banco de México (@Banxico)|
Bank of Mexico is the central bank of the Mexican State. For more information visit http://www.banxico.org.mx
Tags: Banxico, Banking, LATAM
|17. Wirausaha Mandiri (@wrausahamandiri)|
Young Entrepreneur official account. The young, inspiring! Like Wira Fanpage: http://on.fb.me/yjs3oy and Channel Wira: http://bit.ly/wJNihw
Tags: Mandiri, Banking, APAC
|18. Siam Commercial Bank (@scb_thailand)|
Siam Commercial Bank (SCB)
Tags: SCB, Investment, APAC
|19. Visa Mexico (@VisaMX)|
Official Account of the Credit and Debit Cards Visa for Mexico. https://www.facebook.com/VisaMx
Tags: Visa, Cards & Payments, LATAM
|20. Barclays Football (@BarclaysFooty)|
Official title sponsor’s feed for Barclays Premier League supporters to keep up-to-date with the most exciting domestic league in the world. #BPL
Tags: Barclays, Banking, EMEA
If it is easy to have a twitter presence, and create one or even several twitter accounts, it is much more challenging to build trust and establish yourself as an authority and a source worth following on the popular microblogging service. Twitter is saturated with a mix of inactive or spamming accounts (mostly fake, bots or ghosts) and the volume of noise and meaningless conversations has reached an all-time high.
To have a chance to achieve success on twitter, and in social media in general, you must:
Know Your Followers (KYF©): so you have a big twitter follower base? Good for you. Bear in mind that it is easy and cheap to buy tens of thousands of ‘real looking’ twitter followers nowadays. Like with your facebook fans, you must aim to attract the right followers. The valuable ones: influencers, journalists, business partners, employees, prospects, customers. Size is important, but it is not everything.
Tweet and engage with your audience on daily basis (SMO): having an account and pushing the occasional press release is not enough. Tweeting once a day a few tweets in a row with a poor syntax (hence virtually no reach) doesn’t work. You must understand the popular social media channels like twitter or facebook, design and implement a smart twitter strategy based on quality content, engagement, response, and call to action.