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Global Top 20 Twitter Accounts in Financial Services [17.6M Twitter Followers]

 

Previous page (Top 10 twitter accounts in financial services globally)

Citi Twitter Account Avatar August 201311. Citi (@Citi)
Official account of Citi. Follow us as we build on our 200 year history and share global news. Learn more at http://Citi.com/200
Websitecitigroup.com
Tags: Citi, BankingNorth America

164,031
followers

Issanat Twitter Account Avatar Isbank August 201312. İş Sanat (@issanat)

Websiteissanat.com.tr
Tags: Isbank, Banking, EMEA
152,388
followers
BNI Twitter Account Avatar August 201313. BNI (@BNI46)
Official Twitter of PT Bank Negara Indonesia (Persero) Tbk – Gen. Jl Sudirman Kav 1 Jakarta – Indonesia. BNI Call: 500 046 | 021 500 046/68888 via mobile phone.
Websitebni.co.id
Tags: BNI, Banking, APAC
142,808
followers
Bank of America Twitter Account Avatar August 201314. Bank of America (@BofA_News)
BofA_News is the official Twitter handle for Bank of America. Stay connected to the latest news and information about us.
Websitego.bofa.com/BofANews
Tags: Bank of America, BankingNorth America
137,830
followers
PIMCO Twitter Account Avatar August 201315. PIMCO (@PIMCO)
We are a global investment management firm with one mission: manage risks & deliver returns. For important info and disclaimer, please click the link.
Websitepimco.com/twitter
Tags: PIMCO, InvestmentNorth America
135,833
followers
Banxico Twitter Account Avatar Banco de Mexico August 201316. Banco de México (@Banxico)
Bank of Mexico is the central bank of the Mexican State. For more information visit http://www.banxico.org.mx
Websitebanxico.org.mx
Tags: Banxico, Banking, LATAM
125,587
followers
Wrausahamandiri Twitter Account Avatar Mandiri Bank August 201317. Wirausaha Mandiri (@wrausahamandiri)
Young Entrepreneur official account. The young, inspiring! Like Wira Fanpage: http://on.fb.me/yjs3oy and Channel Wira: http://bit.ly/wJNihw
Websitecsr.bankmandiri.co.id
Tags: Mandiri, BankingAPAC
121,812
followers
SCB Twitter Account Avatar Siam Commercial Bank August 201318. Siam Commercial Bank (@scb_thailand)
Siam Commercial Bank (SCB)
Websitescb.co.th
Tags: SCB, InvestmentAPAC
112,564
followers
Visa Twitter Account Mexico August 201319. Visa Mexico (@VisaMX)
Official Account of the Credit and Debit Cards Visa for Mexico. https://www.facebook.com/VisaMx
Websitevisa.com.mx
Tags: Visa, Cards & PaymentsLATAM
105,274
followers
BarclaysFooty Twitter Account Barclays Football August 201320. Barclays Football (@BarclaysFooty)
Official title sponsor’s feed for Barclays Premier League supporters to keep up-to-date with the most exciting domestic league in the world. #BPL
Websitefacebook.com/barclaysfootball
Tags: Barclays, Banking, EMEA
99,263
followers

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If it is easy to have a twitter presence, and create one or even several twitter accounts, it is much more challenging to build trust and establish yourself as an authority and a source worth following on the popular microblogging service.  Twitter is saturated with a mix of inactive or spamming accounts (mostly fake, bots or ghosts) and the volume of noise and meaningless conversations has reached an all-time high.

To have a chance to achieve success on twitter, and in social media in general, you must:

  • Know Your Followers (KYF©): so you have a big twitter follower base? Good for you. Bear in mind that it is easy and cheap to buy tens of thousands of ‘real looking’ twitter followers nowadays.  Like with your facebook fans, you must aim to attract the right followers. The valuable ones: influencers, journalists, business partners, employees, prospects, customers.  Size is important, but it is not everything.

  • Tweet and engage with your audience on daily basis (SMO): having an account and pushing the occasional press release is not enough. Tweeting once a day a few tweets in a row with a poor syntax (hence virtually no reach) doesn’t work.  You must understand the popular social media channels like twitter or facebook, design and implement a smart twitter strategy based on quality content, engagement, response, and call to action.

How do you think you compare with our global top 20 twitter accounts in financial services, your most social media savvy peers in bankinginsurance, investment, cards and payments?

Do you feel your current twitter presence doesn’t generate enough activity let alone any business value?  And how much do you know about your ‘communities’ on twitter and facebook?

Contact us directly and join the conversation here or on twitter.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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