Global Top 20 Twitter Accounts Financial Services August 2013

Global Top 20 Twitter Accounts in Financial Services [17.6M Twitter Followers]

My Visible Banking Team now tracks over 3,000 twitter accounts (banking, insurance, investment, cards and payments) in 89 countries. Check our top 20 twitter accounts in financial services globally (August 2013).

Back in March 2009, my Visible Banking team started tracking twitter accounts and facebook pages from the worldwide financial services industry.  We are proud to be tracking now 3,051 twitter accounts in 89 countries (17.6 million twitter followers).

All those insights collected for the last 4 years, as well as the depth of our coverage both in terms of industries within financial services (bankinginsuranceinvestmentcards and payments) and countries, give us an unparalleled knowledge of twitter in financial services.

It enables us to help our clients benchmark themselves against their peers and their competitors, identify best practices, and design some best-of-breed social media engagement strategies from our best practices curated on twitter and facebook from large and small financial institutions based all over the world.


  • 17,673,912 twitter followers (aggregated total of followers, including potential duplicates)
  • 9.89m twitter followers (aggregated top 100, 60% of the overall follower base for our 3,031 accounts)
  • 5.45m twitter followers (aggregated top 20)
  • 1m twitter followers for @LigaBBA (most followed financial services account globally)
  • 36,874 twitter followers needed to make our top 100 most followed twitter accounts
  • 5,175 times listed for @AmericanExpress (most listed financial services account globally)
  • 3,051 twitter accounts from financial institutions
  • 2,137 twitter accounts from banks and credit unions
  • 999 tweets per day on average for @AmexSync
  • 715 twitter accounts from insurance companies
  • 345 verified twitter accounts
  • 98 twitter accounts dedicated to social customer care
  • 89 twitter countries represented, including Azerbaijan, Rwanda and Brunei
  • 58% of twitter accounts have less than 1,000 twitter followers
  • 34 twitter accounts have tweeted over 50 tweets a day on average
  • 19 twitter accounts have over 100,000 twitter followers
  • 16.3 tweets per day on average for our top 20
  • 10.0 tweets per day on average for our top 100
  • 3 twitter accounts from Bank of America made our Top 100
  • 3 twitter accounts have more than 500k twitter followers



[sb_custom_grid id=”0″ ]

If the size of the follower base shouldn’t be your main KPIs on twitter, it still gives an immediate indication on the level of visibility and reach of an account.

I advise you to focus on your level of influence, your influencer engagement strategy and the quality of your follower base.

Please find below our latest global twitter rankings, by number of twitter followers, from the data we collected in early August 2013.

LigaBBVA Twitter Account BBVA Bank August 2013 1. Liga BBVA (@LigaBBVA)
Twitter BBVA offers you the best league in the world.
Tags: BBVA, Banking, EMEA


CMEGroup Twitter Account Avatar August 2013 2. CMEGroup (@CMEGroup)
A CME/CBOT/NYMEX/COMEX/KCBOT company and the world’s most diverse financial marketplace. Follow us for global economic and financial news.
Tags: CME Group, Investment, North America
American Express Twitter Account Avatar Amex Payments August 2013 3. American Express (@AmericanExpress)
Amex’s Matt Burton (MB) tweets about insider news, offers & more. Check out our Favorites page for the latest Sync offers.
Website: community guidelines
Tags: American Express, Cards & PaymentsNorth America
LIGA Bancomer Twitter Account Avatar BBVA Bank August 2013 4. LIGA Bancomer MX (@LIGABancomerMX)
Official Account of the League Bancomer MX #JuegaYadelante
Tags: Bancomer, BBVA, Banking, LATAM
Banesco Twitter Account Avatar August 2013 5. Banesco (@Banesco)
We invite you to contact us via e from Monday to Friday between 9 am and 5 pm
Tags: Banesco, Banking, LATAM
MasterCard Venezuela Twitter Account Avatar August 2013 6. MasterCard Venezuela (@MasterCardve)
Official Account MasterCard ® Venezuela on Twitter for all those things that are priceless. *family of brands: MasterCard®, Maestro® and Cirrus®*
Tags: MasterCard, Cards & Payments, LATAM
BBVA Provincial Twitter Account Avatar August 2013 7. BBVA Provincial (@BBVAProvincial)
Founded on October 15, 1953, Provincial BBVA is one of the leading institutions of the financial system. It is part of the BBVA Group.
Tags: BBVA, Banking, LATAM
Bank of America Community Twitter Account Avatar August 2013 8. Bank of America (@BofA_Community)
We’re connecting local communities to the people, resources and support to help them thrive. Follow @BofA_Community to see what’s happening near you.
Tags: Bank of America, BankingNorth America
OPEN Forum Twitter Account Avatar August 2013 9. American Express (@OPENForum)
Welcome to the Official American Express OPEN Twitter Page where you can tap into the collective ingenuity of other business owners.
Website: community guidelines
Tags: American Express, Cards & PaymentsNorth America
Cazyesili Twitter Account Avatar Garanti Bank August 2013 10. Garanti Caz Yeşili (@cazyesili)
Garanty bank is one of the biggest supporters of jazz in Turkey, brings together musicians and music lovers all year.
Website: –
Tags: Garanti, Banking, EMEA

Next page (Top 11-20 twitter accounts in financial services)

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

ICICI Bank Facebook Page August 2013

Social Banking Customer Rates ICICI Bank Facebook Page 6/10

Bank of America Facebook Page August 2013

Social Banking Customer Rates Bank of America’s Facebook Page 6/10