Global Top 20 Twitter Accounts Financial Services [20 Twitter Stats]

My Visible Banking Team now tracks over 3,000 twitter accounts (banking, insurance, investment, cards and payments) in 89 countries. Check our top 20 twitter accounts in financial services globally (August 2013).

Back in March 2009, my Visible Banking team started tracking twitter accounts and facebook pages from the worldwide financial services industry. We are proud to be tracking now 3,051 twitter accounts in 89 countries (17.6 million twitter followers).

All those insights collected for the last 4 years, as well as the depth of our coverage both in terms of industries within financial services (banking, insurance, investment, cards and payments) and countries, give us an unparalleled knowledge of twitter in financial services.

It enables us to help our clients benchmark themselves against their peers and their competitors, identify best practices, and design some best-of-breed social media engagement strategies from our best practices curated on twitter and facebook from large and small financial institutions based all over the world.

20 TWITTER STATS (AUGUST 2013)

17,673,912 twitter followers (aggregated total of followers, including potential duplicates)
9.89m twitter followers (aggregated top 100, 60% of the overall follower base for our 3,031 accounts)
5.45m twitter followers (aggregated top 20)
1m twitter followers for @LigaBBA (most followed financial services account globally)
36,874 twitter followers needed to make our top 100 most followed twitter accounts
5,175 times listed for @AmericanExpress (most listed financial services account globally)
3,051 twitter accounts from financial institutions
2,137 twitter accounts from banks and credit unions
999 tweets per day on average for @AmexSync
715 twitter accounts from insurance companies
345 verified twitter accounts
98 twitter accounts dedicated to social customer care
89 twitter countries represented, including Azerbaijan, Rwanda and Brunei
58% of twitter accounts have less than 1,000 twitter followers
34 twitter accounts have tweeted over 50 tweets a day on average
19 twitter accounts have over 100,000 twitter followers
16.3 tweets per day on average for our top 20
10.0 tweets per day on average for our top 100
3 twitter accounts from Bank of America made our Top 100
3 twitter accounts have more than 500k twitter followers

GLOBAL TOP 20 TWITTER ACCOUNTS FINANCIAL SERVICES

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If the size of the follower base shouldn’t be your main KPIs on twitter, it still gives an immediate indication on the level of visibility and reach of an account.

I advise you to focus on your level of influence, your influencer engagement strategy and the quality of your follower base.

Please find below our latest global twitter rankings, by number of twitter followers, from the data we collected in early August 2013.

	1. Liga BBVA (@LigaBBVA) Twitter BBVA offers you the best league in the world. Website: ligabbva.com Tags: BBVA, Banking, EMEA	1,009,119 followers
	2. CMEGroup (@CMEGroup) A CME/CBOT/NYMEX/COMEX/KCBOT company and the world’s most diverse financial marketplace. Follow us for global economic and financial news. Website: cmegroup.com Tags: CME Group, Investment, North America	749,862 followers
	3. American Express (@AmericanExpress) Amex’s Matt Burton (MB) tweets about insider news, offers & more. Check out our Favorites page for the latest Sync offers. Website: community guidelines Tags: American Express, Cards & Payments, North America	644,463 followers
	4. LIGA Bancomer MX (@LIGABancomerMX) Official Account of the League Bancomer MX #JuegaYadelante Website: LigaBancomer.mx Tags: Bancomer, BBVA, Banking, LATAM	416,850 followers
	5. Banesco (@Banesco) We invite you to contact us via e dialogo@banesco.com from Monday to Friday between 9 am and 5 pm Website: banesco.com Tags: Banesco, Banking, LATAM	300,774 followers
	6. MasterCard Venezuela (@MasterCardve) Official Account MasterCard ® Venezuela on Twitter for all those things that are priceless. family of brands: MasterCard®, Maestro® and Cirrus® Website: mastercard.com/ve Tags: MasterCard, Cards & Payments, LATAM	237,693 followers
	7. BBVA Provincial (@BBVAProvincial) Founded on October 15, 1953, Provincial BBVA is one of the leading institutions of the financial system. It is part of the BBVA Group. Website: provincial.com Tags: BBVA, Banking, LATAM	223,643 followers
	8. Bank of America (@BofA_Community) We’re connecting local communities to the people, resources and support to help them thrive. Follow @BofA_Community to see what’s happening near you. Website: go.bofa.com/BofACommunity Tags: Bank of America, Banking, North America	212,845 followers
	9. American Express (@OPENForum) Welcome to the Official American Express OPEN Twitter Page where you can tap into the collective ingenuity of other business owners. http://www.openforum.com Website: community guidelines Tags: American Express, Cards & Payments, North America	195,305 followers
	10. Garanti Caz Yeşili (@cazyesili) Garanty bank is one of the biggest supporters of jazz in Turkey, brings together musicians and music lovers all year. Website: – Tags: Garanti, Banking, EMEA	173,242 followers