Banking gamification. BBVA Game wins banking innovation award with its 100,000 active players just six month after launch. The game aims to encourage the use of the bank’s online services.
BBVA (@bbva) aims to stimulate customers to use the online services of the bank and to capture and analyse their reaction to online service optimization and internet marketing.
BBVA Game requires customers to create a profile with a nickname and make financial operations, watch videos, and answer questions about it. These operations and videos are grouped as Achievements and offer a prize upon completion.
Transferring money online and watching videos about the products will gain you points which can be exchanged for music or videos from Youzee. You can also spend your points to participate at the BBVA draw and get a chance to win tickets for the Spanish Football League or NBA.
Due to its good impact to young customers, many Spanish banks envy BBVA for its excellent marketing strategy. The BBVA Game is a very good example of social banking as it is easy and has a potential to change the customers’ habits.
Covered by my Visible Banking Team