Financial Institutions Must Support Their Customers on Twitter (Slides + Links)

Please find below the presentation I will give today at SOMESSO Zurich 09 with all the relevant links.

Slide 2: Finovate 2009
Finovate 2009 – Visible Banking Wrap Up: Blog Coverage (#8) + Video Interviews (#16) + Tweeps (#35) + Pics (#120)

Slide 3: Visible Banking 100% Social Media
Visible Banking on Twitter
Visible Banking Page on Facebook

Slide 4: Exclusive Content
VB Interviews
VB Directory: Social Media Initiatives in Financial Services
VB Social Media Watch Series: Twitter, Facebook, Blogs, YouTube

Slide 7: Still doubting the Power of Social Media?
The Facebook Group: HSBC Stop the Great HSBC Graduate Ripp-Off!!!
YouTube Video: Debtors Revolt Begins Now!
Video – UGC: YouTube Videos from Bank Detractors & Advocates

Slide 8: A Phased Approach to Social Media
Video – The Four Kinds of Social Media Projects

Slide 12: Wells Fargo 2.0
Video Interview: Tim Collins, SVP Experiental Marketing
Video Interview: Jim Smith, EVP – Head of Internet Services
Wells Fargo 2.0
Wells Fargo Blogs

Slide 13: Advanta, Ambassador for the SME Sector
Video Interview: Ami Kassar, Chief Innovation Officer,

Slide 14: Severus CU’s “Young & Free in Alberta”
Slidehsare – Tim McAlpine’s “Young & Free: Building Relationships Through Social Media”

Slide 16: Twitter in Numbers
Visible Banking on Twitter: Follow @Visible_Banking

Slide 19: Visible Banking Twitter Watch
Visible Banking Twitter Watch on Visible Banking (#13 updates so far)
Visible Banking Twitter Watch on Twitter (#VBTW)
Visible Banking Social Media Watch Series

Slide 20: FIs & Customer Services on Twitter
* @BofA_help, 1st Mariner Bank’s @FMBCustServ, @ANZ_Responds, @Ask_TDBank, @Ask_WellsFargo, @AskAmex, @AskPayPal, Blue Cross Blue Shield –  @BCBSOK – @BCBSTX  – @BCBSIL – @BCBSNM, @Westpac_help
More on the VB Social Media Directory

Slide 21: Start Now… Leverage Later

Slide 22: Follow Tweeple to DM Them & Listen

Slide 23: Smart Marketing & Social Media
Wachovia – Contact Us

Slide 24: Deal w/ Hacking & Don’t Be the Spammer!

* Financial Institutions + Spam + Twitter #2: Don’t Be The Spammer!

Slide 25: @Ask_WellsFargo – Best Practice

Slide 26: @UBank – Customer & Employee Advocacy
*  Breaking News (Video) – Social Media – UBank Launches their Time Capsule to Celebrate their Anniversary and Asks People to Upload Content
Visible Banking Twitter Watch: UBank (backed by NAB) Rewards its Followers by Giving them a free 1gb USB Flash

Slide 27: Twitter & ROI – Success Story 1

Slide 28: Twitter & ROI – Success Story 2

Slide 29: Twiter & ROI – Success Story 3

Slide 30: Innovation: Banking on Twitter

Visible Banking Social Media Watch Series: Tracking over 1,300 initiatives in 40+ countries
To find out more about social media in finance, I invite you to follow me on twitter, and check my four social media watch series:
Visible Banking Twitter Watch – 800+ accounts / 40+ countries
Visible Banking Facebook Watch – 250+ pages / 35+ countries
Visible Banking Blog Watch – 135+ blogs / 15+ countries
Visible Banking YouTube Watch – 165+ channels / 20+ countries

Visible Banking Quick Wins
Most of the time, you can identify a lot of areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking…)
* fully leverage all the key social media sites to cross-market your initiatives and your content

VisibleBanking-SocialMedia-RewardAnd above all, find the best way to REWARD people for visiting, contributing, sharing, and promoting your initiatives!

I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Financial Institutions + Spam + Twitter #2: Don’t Be The Spammer!

Visible Banking Facebook Watch #1 – October 2009: 258 Pages, Groups, Apps / 41 Countries / 308,000+ Fans – Top 10s Financial Insitutions / Credit Unions / Insurance