Fifth Third Bank Taps Twitter with Brand of You Contest

Fifth Third Bank Twitter Brand of You Contest

Fifth Third Bank is giving away $1 million in job search training to help graduates build their personal brand.  Social media banking: apply on twitter and YouTube only.

Fifth Third Bank JobTwitterviews Social Media BankingFifth Third bank recently launched their ‘Brand of You‘ contest inviting recent graduates to tap social media, in particular twitter and youtube, to have the chance to win some job search training and personal brand building services delivered by experts.


How to apply

Tweet why you deserve free one-on-one job search coaching. Use #BrandOfYou and #53Enter.

Fifth Third Bank Job Twitterviews Brand of You

About the scholarship

Fifth Third bank teamed up with NextJob to offer recent graduates the chance to win a job search training scholarship, with a value of $1,000.

The scholarship includes:

  • up to 16 weeks of specialised
  • one-on-one job search coaching
  • access to
  • access to JobTALK and podcasts
  • personality and career testing
  • creation or enhancement of your LinkedIn and twitter profiles

JobTwitterviews – Fifth Third Bank – Brand of You Contest

Learn how to market your personal brand in a world with a very short attention span.  Fifth Third bank is conducting ‘JobTwitterviews’ to help recent graduates hone their interview skills and find the jobs they want.

Answer a JobTwitterview question with a 30-second video using #BrandOfYou and #53enter, and you could get constructive feedback from a NextJob career coach.

Twitter share of voice #BrandofYou

According to this visualisation of the volume of twitter conversations tagged with #BrandOfYou (provided by, the current levels of participation and media coverage of Fifth Third’s social media contest seem rather modest.

Fifth Third Bank Twitter Hashtag BrandofYou

The Brand of You contest launched by Fifth Third Bank aims to improve the digital skills of recent graduates, help them build a vibrant personal brand, and increase their online visibility which is a topic close to my heart.

If I understand what the bank and its digital agency are trying to achieve with their JobTwitterviews, inviting contestants to create branded content to increase Fifth Third Bank’s share of voice online and increasing awareness and consideration on the back of it, the rules of the social media contest might impact 53’s ability to generate a good level of participation.

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) or on LinkedIn.

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on are his own, not necessarily his employer's.

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