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Fears of brand damage scaring banks away from Web 2.0

Fears of brand damage scaring banks away from Web 2.0 – Article found on finextra (23/02/07)

“Fears over brand damage are preventing the UK’s major retail banks and building societies from implementing Web 2.0 applications, according to research conducted by IT specialist Conchango.”

“The survey of 60 senior executives in the financial sector found that brand damage is the top concern with Web 2.0 technology, over and above security and cost.”

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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