Facebook: the Worldwide Financial Services Industry is on Par with…Beyonce

As of 1st August 2011, my team was tracking a cumulative 27,066,117 likes from over 1,000 facebook pages and apps in 72 countries.

(source: the Visible Banking Facebook Watch series)

According to the excellent site, this number equals just about the number of likes of…Beyonce (!) which would put the whole industry as #25 most followed page on facebook in the world. Justin Bieber (also pictured) makes the Top 10 with about 35 million likes. Outstanding.

The first ‘brand’ is Coca Cola, #14 on the list with over 33 million likes. The first page in our benchmark, Progressive’s ‘Flo the Progressive girl‘ (with 3.1 million likes) would be listed at #700.

VB Facebook Watch: Tracking over 1k Pages and Apps Worldwide
I believe the financial services industry worldwide was lacking a comprehensive benchmark of social media activities on more and more popular online communities like facebook or twitter. This is precisely why back in early 2009 me and my team at Visible Banking started tracking the social media presence of banks, insurance, investment firms and more widely financial services firms all over the world.

We are currently tracking over 1k pages and apps on facebook and over 1,550 accounts on twitter.

Please find below some of our latest insights for the month of July (data collected on 1st August).

Overall Stats
Global Top 10
Video Comments
I invite you to watch my short video where I talk you through the latest news (pages and apps) and additions to our benchmark.

Companies mentioned: Akbank, Allstate, American Express, American Family, Bank of Georgia, Barclays, BNP Paribas, Capital One, Chase, CIMB, Farmers Insurance, Garanti, GEICO, Generali, La Banque Postale, Progressive, State Farm, Visa.

Top 10s: Countries, Regions, Insurance and Credit Unions
VBFW-Top10sI invite you to check out our Top 10s for the insurance industry, the credit union industry as well as the following countries and regions: France, UK, Spain, Asia Pacific (APAC), Latin America (LATAM).

Some of the companies mentioned: BBVA, Bancolombia, Banco Sabadell, BNI, Citi, HSBC, ING Direct, Interbank, Kasikornbank, MMA, Natwest, Popular, Standard Chartered, Santander…

Please note that those Top 10s are available exclusively on our facebook page.

Working Together
We at Visible Banking would be delighted to help you and your team better UNDERSTAND and LEVERAGE social media in a strategic yet pragmatic way.

So please don’t hesitate to call me, send me an email or DM me (@Visible_Banking) to book a meeting and talk about twitterfacebookcrowdsourcingcustomer reviews, social media & social commerce in banking, financial services and insurance.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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