Facebook’s Payments Revenue Feels Some Heat, Declines 9% From Last Quarter
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Facebook Doesn’t Bank on Mobile, Settles for 9% Decline on Payments Revenue

The payments and fees revenues of Facebook have declined from $192 million to $176 million over a quarter, which is about 9%, due to the shift of the social gaming industry to mobile devices.

Facebook’s Payments Revenue Feels Some Heat, Declines 9% From Last QuarterAlthough the company may have increased 13% year after year in payment revenues, it cannot be denied that the company has suffered over the first half of the year.

Facebook claims that a rebound is possible this quarter due to the changes how the company analyzes revenues from payments. Before, consumers had a month-long period in order for them to dispute charges before being recorded. The company will now record payments revenue immediately starting this quarter, making an artificial bump.

Since gamers are now transitioning towards mobile devices, Facebook does not earn as much as Google and Apple for the Android and iOS platforms. Thus, they make use of mobile app install ads to earn an indirect share of revenue.

Also, third party developers have limited growth due to Facebook’s reduction of spammer game types on the platform. Facebook has also helped out mid-core developers by favouring long-term games.

Because of this, the payment revenues of Facebook have been constantly sluggish for a number of quarters and the decline is not surprising.

Key Stats

  • Facebook’s payments revenue declined from $192 million to $176 million
  • In percentage, that equates to a 9% decline
  • Overall payment revenues year on year increased by 13%

Sourcetechcrunch.com

Covered by my Visible Banking Team

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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