Eva Longoria, Matthew McConaughey and David Robinson Join Chase Community Giving’s 2011 Advisory Board

Yesterday, Chase announced to their 2.9 million fans on facebook the last addition to the Advisory Board of the 3rd edition of their popular ‘Chase Community Giving’ programme. Chase-Facebook-AdvisoryBoard
The advisory board counts 6 members: two from the business world, four from the entertainment world.

Kimberly Davis, Head of Global Philanthropy at JPMorgan Chase
Elliot Schrage, VP of Communications and Public Policy at Facebook,

EntertainmentEva Longoria, Actress with 1.8 million twitter followers
Kristen Bell, Actress with 345k twitter followers
Matthew McConaughey, Actor not on twitter?
David Robinson, one of the greatest basketball players

Please note that, as you would expect, not all the comments were positive. “it’s so sad to see all these worthy non-profits grovel for money from Chase. There’s gotta be a better way and I doubt Matthew or Kirsten or some other lame star is gonna change much!”

My Take
Inviting celebrities is always a great way to raise the profile of an initiative and reach out to specific communities or segments of the population. Even better when we are talking about charities. And the more influential online and the more social media active the celebrities, the better. In this case, if I were Kimberly I’d love to see Eva tweeting about the initiative and involving her huge twitter community in her decision process. Good choice with David Robinson. I must admit I was a huge fan of his when he was playing for the San Antonio spurs back in the days. Recruiting a ‘high profile’ advisory board or judging, panel is by all means not new in the social media space, even for financial services firms. To give credibility and visibility to their ‘raise the rate‘ contest on facebook, TIAA-CREF invited ‘celebrity judges’ in the more serious field of personal finance and budgeting. They too wanted to involve someone with a huge follower base online, but they ‘failed’ to engage with Ashton Kutcher. 😉 What do you think about those celebrity panels? One have to wonder how engaged and passionate they really are… I’m hoping Chase doesn’t pay them to sit on the Board. At the end of the day, as much money as possible needs to go directly to the charities, not to celebrities or digital agencies. If you are interested in activites on twitter and facebook in the worldwide financial services industry, we invite you to check our updates on the Visible Banking Twitter Watch series, 1,450+ accounts in 70+ countries and Visible Banking Facebook Watch series, 900+ pages and apps in 70+ countries.

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What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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