EFMA’s Online Financial Services 2008 – Interview with Tony de Bree, ABN Amro


It was a pleasure to participate to EFMA’sOnline Financial Services for the second year in a row.

I had a great time in Athens. the quality of the speakers and the attendees was again outstanding.
Congratulations to Philippe and the rest of the EFMA team.

Tony de Bree, Senior Consultant at ABN Amro
Efmaofs0805novtonychristopheconst_2Please note that Tony shared his own views and opinions during the event and my interview.

Tony (left on the picture) and I started to share our views on web 2.0 a few months back, via linkedin. I invite you to visit Tony’s blog.

It was a pleasure to attend his entertaining presentation, “How web 2.0 can help large financial institutions through the current crisis” in Athens.
I totally agree with Tony: “I like chaos: it is an opportunity to create something new”.

Tony focused exclusively on web 2.0 initiatives “Behind The Firewall (BTF)”. It was an excellent addition to the presentations focused on customer facing initiatives from Tim CollinsDennis PereiraMassimo Cicardo and myself.

Please find below 3 of the 7 killer apps for web 2.0, listed by Tony:
* Using web 2.0 within organisations to “blow up” the company / split it
* Merging internal apps and external collaborative environments in real time to become client-centric
* Standardizing all user experiences (internal & external) and connecting everybody to everybody (when allowed)

But Tony reminded us that New Technology + Old Organisation = Expensive Old Organisation.

I invite you to watch my video interview with Tony:

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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EFMA’s Online Financial Services 2008 – Wrap Up