EFMA’s Online financial services 2007: great audience & excellent line up

I came back on Friday from the excellent EFMA – Online finance 2007 event in Barcelona. The EFMA gathered about 100 delegates from all over the world, mostly from Europe, but also from Scandinavia, the Middle East and Asia.

The audience is almost entirely made of senior bankers, usually in charge of the Direct Channels, Internet Banking, Mobile Banking or Innovation for their bank.

My presentation: Banking 2.0: UGC, a Big opportunity, not a major Risk
I was extremely pleased and honoured to speak in front of my peers, and be part of the excellent line-up. My key goal for ma presentation was to share my passion for social media, and be as inspirational as possible.

Based on my experience, I strongly believe that User Generated Content and Social Media are a major opportunity for us, bankers.

As requested by the delegates, please find below my slides.

Indeed, it gives us an excellent opportunity to show our clients that we listen, and we respond to them. With the web 2.0, the power is in people’s hands and their expectations have changed: If we want to develop long-term, trusted, relationships with our clients we need to show we care.

During my presentation, I focused mainly on web 2.0social  networking,bloggingvirtual worlds, and briefly about personal finance and social lending.

Web 2.0 initiatives in the banking industry
To find out more about the web 2.0 initiatives included in my presentation, I invite you to check my previous posts: wells fargo (ING) (HSBC)smallbusiness online communty (BoA)firstdirect interactive (HSBC)Join2Grow (Fortis)Wesabe.

I also invite you to check my video interviews shot in the last few months atad:techFinovatethe Virtual Worlds Forum and the European Tech Tour – Web & Communities.

Online & Mobile Award: Piraeus Bank’s Instant Cash service
Instantcash_2A selection committee made of Bank of Bank of Ireland, Nationwide, Rabobank, Unicredit and the EFMA team shortlisted 4 banks for their innovative solutions:

SNS Bank for their “web 2.0” online application for mortgages,
Piraeus Bank for their Instant Cash service,
Hansabankas for their “wPKI” mobile security authentification,
Banco Best for their web 2.0 online website and their virtual sales force.

They all presented their innovative product/service. I woud like to congratulate all of them and especially the winner, Piraeus Bank and their Instant Cash service which enables their clients to send and collect cash from their ATMs without a card.

I had a great time at the event, and I met over 30 senior executives from the following companies: ADCB, Akbank, Axa Bank, Bank Hapoalim, Bank of Ireland Group, Blackwell, BRD – Societe Generale, CIB Bank, Deutsche Bank, EFMA, Eurobank Cards, Fortis, Fortis Bank, GarantiBank, ICICI Bank, ING Life, Intesa Sanpaolo, isabel, mapa, Montepio, National Australia Group Europe, PayPal, Rabobank, riyad bank, SEB, Sevenval, SNS Reaal, Teris, UniCredit Banca, Vasco Data Security, VocaLink.

Again, I would like to thank the EFMA for inviting me. And congratulations toPhilippe and his team for their fantastic job in Barcelona!

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

My web 2.0 presentation @ the EFMA Online financial services 2007 in Barcelona

Wells Fargo co-founds “the Blog Council”