Wil grew up in a retailing environment being part of a family with a strong entrepreneurial spirit. Since his early days he was fascinated by the selling process.
As technology evolved he had the chance to discover how innovative technology can be used to interact with customers. He was pioneering first media channels for large mobile network operators like Deutsche Telekom and E-Plus.
During the last 10 years he led significant initiatives for different brands and leading retailers to deploy means of digital communications (e.g. set-up of wireless technologies, social media, etc.).