Digital Banking and Social Media at EFMA Distribution Summit 2015

Visible Banking’s Christophe Langlois will share his expert views on digital banking and social media at the European Financial Marketing Association (EFMA) Distribution Summit 2015.

This is another exciting week: following my session at the Financial Services Forum’s ‘Annual Member’s Conference: Customers are Setting the Business Agenda‘ on Tuesday, I will head to London Gatwick to catch my flight to Barcelona where I will contribute to one of the very best banking events organised annually in Europe, the EFMA Distribution Summit 2015.

I very much look forward to contributing to the Digital Banking and Social Media stream which will be my 10th EFMA event: I’ve always been a big advocate of the EFMA right since my very first event with the brilliant team back in 2007 in… Barcelona.

A special mention here for the well connected conference director, a friend of mine and fellow French speaker, Philippe Van Fraechem – Country Manager and Mobile Banking Council Manager at EFMA.

Customer Centric Empowered Banking

As usual, I’ll fully maximise my presence at the event: I’m planning to cover the digital banking and social media sessions live on twitter @Visible_Banking (if the wifi connection is kind to us), shoot dozens of photos of the speakers and their sessions, record as many video interviews as I can during our busy schedule.

Last but not least, I will deliver a highly interactive 1h45 workshop on the importance of Social Media/Business and the empowered banking customer on Friday 27th March.

I’ll engage with the audience, crowdsource a list of key pressing challenges and opportunities, and I’ll facilitate some group discussions following a short presentation which will include the following topics:

• the voice of the customer
• the impact of social in your mobile banking strategy
• social listening and social analytics
• Know Your Followers and entity resolution
• Social media and fake eminence
• Twitter ‘101’ and how to turn twitter into a highly valuable customer targeting tool

FYI, I’m currently working on a couple of Point of Views for IBM on the topics of customer engagement with a key focus on customer communities, and the critical role of Social in the mobile app development cycle.

EFMA Distribution Summit 2015: Digital Banking and Social Media SPEAKERS

It’s an honour to join such a strong speaker line up of highly experienced thought leaders from the global financial services industry including:

	Gary Collins Head, Mobile Banking & InStore banking at Westpac Australia | @Gary_S_Collins “Pushing the boundaries of innovation: where does innovation stop being innovative and start becoming downright scary?”
	Jin Kang (Zwicky) VP, Experience Design at OCBC Bank Singapore | @JinZwicky “Simplicity as your organisational capability”
	Chris Wood Head, Retail Strategy, Client Value Management, Group Innovation at Nedbank South Africa | @CJWza “The digital space with regard to social media, big data, loyalty & rewards and payments or an overview of digital distribution in the retail banking ecosystem”
	Jose M. Villa Head, Digital Channel at BBVA Spain | @Seppetron “Selling digital by providing the right experience at the right moment… it pays off”
	Àngels Valls Benítez Director, Digital Solutions and Services at e-laCaixa Spain “Looking for ubiquity in digital banking”
	Deepak Sharma Head, Digital Initiatives at Kotak Mahindra Bank India “Kotak Jifi: an integrated social bank account, which seamlessly incorporates social networking platforms with mainstream banking”
	Joshua Reich CEO and co-Founder at Simple US | @i2pi “Digital is not a department”
	Shamir Karkal CFO and co-Founder at Simple US | @shamir_k “The drive-to-digital: happy customers drive viral banking”
	Gregorio Santos Director, Business & Clients at MAPFRE – EMEA Spain “The way forward in bancassurance”
	Michal Panowicz Managing Director, Marketing & Business Development at mBank Poland | @MichalPanowicz “Digital transformation as a means of disruptive distribution and as the cornerstone of business model reinvention | payments marketing case study: mBank’s ‘mDeals'”
	Jessica Niewierra Director, Internet & Mobile at ABN AMRO Bank Netherlands “Contextual banking: how we create a cross-channel contextual experience throughout our digital channels and fluent access to our human channels”
	Marco Marazia Head, Business & Offer Banca Widiba Italy “Widiba and the listen economy”
	Thomas Klausbo Head, Digital Channels, Business Development at Danske Bank Denmark “Start behaving like an e-business”
	Zafar Kazmi Head, Mobile Payments & Mobile Commerce at CaixaBank – “la Caixa” Spain “Shifting our customers from physical to digital channels: humanising the digital age”
	Eddie Humphreys Mortgage Business & Sales Manager at AIB Ireland “AIB eMortgages: selling complex products through digital channels is possible”
	Sujit Ganguli Head, Brand and Corporate Communications at ICICI Bank India “Fully exploiting the social media : Banking on Facebook”
	Roberto Ferrari General Manager at CheBanca! part of Gruppo Mediobanca Italy | @ferrarirobtweet “Che Banca! A digitally empowered open bank strategy”
	Frank Eliason Global Director, Client Experience Team at Citi US | @FrankEliason “The changing dynamic in business: the shift millennials, new technologies and communications are bringing to the culture of businesses”
	Irene van den Brink Director, Business Development at InShared Netherlands “InShared: A new generation insurer”
	Mauricio Machado de Minas Director, Vice President at Bradesco Brazil “Bradesco’s digital customer experience”
	Michael Schuster Erste Bank der österreichischen Sparkassen Austria “George. Making banking personal”

Video Interviews – Social Media & Banking Innovation

My fellow speakers, I’d be delighted to find some time for a one-to-one following your session.

I’m keen to record a series of short video interviews (5-10 minutes) with you on a range of topics focusing essentially on digital banking, customer experience, social media and open innovation.

I will contact you all on LinkedIn in the next couple of days.

Very much looking forward to spending some time with you in Barcelona.

If you are attending the EFMA Distribution Summit 2015, and in particular the event on Digital Banking and Social Media, I invite you to get in touch.  And if you can’t make it all the way to Barcelona, stay tuned on VisibleBanking.com and on twitter!

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking), on LinkedIn or on google+.