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in Fintech

Customer advocacy: fintech’s secret engagement weapon (venturebeat.com)

by Christophe Langlois Mar 25, 2020, 7:03 am

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Join this VB Live webinar and learn to improve customer advocacy in the fintech sector with hyper-personalised digital experiences, and more.

“Data analytics and AI are at the core of future solutions.”

Customer advocacy, Fintech’s secret engagement weapon

How advocating for customers drives sustainable competitive advantage
Why the wealth management sector scored highest for customer advocacy in a recent Forrester survey
How customer advocacy is linked to increased future purchase intent
How to improve customer engagement through hyper-personalized digital banking experiences

Fintech Speakers

Alyson Clarke, Principal Analyst, Forrester
Katy Gibson, VP, Application Products, Envestnet | Yodlee
Seb Taveau, VP, Developer Experience, Envestnet | Yodlee
Evan Schuman, Moderator, VentureBeat

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Posted by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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