CommBank Banking Innovation Strategy Innovation Lab

CommBank’s Banking Innovation Lab Taps Crowdsourcing [VIDEO]

CommBank’s Innovation Manager talks us through the CommBank Innovation Lab which fosters crowdsourcing with both banking customers and employees.

CommBank Banking Innovation Strategy Innovation LabI invite you to watch this video recently published by CommBank on their YouTube channel: ‘Our approach to innovation‘ with Tarra van Amerongen – Innovation Manager where Tarra explains how CBA successfully drives crowdsourcing via their Banking Innovation Lab platform.

CommBank’s banking innovation strategy

It’s good to see that CommBank is as keen as ever to maintain its position at the forefront of banking innovation, long after Andy Lark‘s departure.

This approach also highlights at least two key facts about banking innovation:

1. the importance of driving the open banking model: building the bank of the future will require to work with an ecosystem of partners including your employees, your customers, banking influencers and third parties.

2. it’s not difficult to generate ideas.  The challenge lies in your ability to implement them and deliver on the most valuable suggestions.

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) or on LinkedIn.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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