in ,

WEIBO: CME Group’s Social Media Strategy In China [Financial Services]

Social Media Financial Services. WEIBO: CME Group’s Social Media Strategy In China: my video interview with Allan Schoenberg, Exec Director of Corporate Communications.

WEIBO CME Group Social Media Strategy China Allan Schoenberg Financial ServicesAt long last, I caught up with my fellow social media in financial services advocate, Allan Schoenberg – Executive Director of Corporate Communications at CME Group.

I invite you to watch this short extract of my interview with Allan: ‘WEIBO: CME Group’s Social Media Strategy in China – Financial Services‘.

Allan talks us through their digital approach to penetrating the Chinese market, relying almost exclusively on one of the leading social networking site in China, Sina Weibo… Fascinating!

So what do you think of CME Group‘s social media strategy in China? Are you aware of any other foreign financial services companies relying exclusively on Weibo to increase brand awareness and generate business in China?

We invite you to share your thoughts here, via twitter or on our Facebook page.


What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

Bank CEO Provides Social Media Training For Banking Directors [VIDEO]

RBS Banks Open Banking Innovation Ideas Bank Crowdsourcing

RBS Banks On Open Banking Innovation With Ideas Bank [Crowdsourcing]