Social Media Financial Services. My video interview about CME Group’s Social Media Strategy with Allan Schoenberg, Executive Director of Corporate Communications.
At long last, I caught up with my fellow social media in financial services advocate, Allan Schoenberg – Executive Director of Corporate Communications at CME Group.
I invite you to watch my full video interview with Allan: ‘CME Group Social Media Financial Services Strategy Video‘ (which includes CME Group’s social media strategy in China on Weibo).
Allan talks us through CME Group‘s adoption of social media in the last 6 years, and he confirms how important digital marketing and social media are now for the leading derivatives marketplace. And considering how highly regulated this area of finance is, and the (small) size of Allan’s team, this is truly inspirational.
So what do you think of CME Group‘s social media strategy in the conservative financial services industry?
We invite you to share your thoughts here, via twitter or on our Facebook page.