Citi Innovation Challenge Will Excite at Education Nation

Citi Innovation Challenge 2.0: $100,000 For Winning Young US Innovator

NBC Universal announced its partnership with Citi and the NewSchools Venture Funds to sponsor the second annual Citi Innovation Challenge that will take place at the Education Nation Summit and will be hosted by NBC News. The winner will receive a $100,000 grant prize.

Citi Innovation Challenge Will Excite at Education NationThe contest aims to help education stakeholders understand the impact of innovation on the academic development of students. It will bring three teams of young innovators together to compete in a series of challenges. The final event is the pitch competition where teams are allowed to share their ideas to a panel of experts and will be broadcast by NBC News.

Citi has strived for 200 years in enabling American innovation, and with the partnership with NBC News, new window is opened in technological innovation.

The first competition was held in 2011 and showcased three teams that presented their designs of technological tools to help teachers enhance classroom experience. The winning team was ClassDojo which won $75,000.

This year, the teams that will participate will face bigger challenges with a chance to be seen on national television. The audience will vote for whose technology they believe will create a big impact on education – Pathbrite to help learners organize their achievements, ReadImagine to enhance reading behaviour, or NoRedInk to improve writing and grammar skills of students.

The prize will be larger too, with a staggering $100,000 in prize money and an appearance in NCS News shows to talk about their product.

Vikram Pandit, Citi Chief Executive Officer: “We are proud to once again be partnering with NBC News on the ‘Innovation Challenge’ to help take the next generation of education technology entrepreneurs from ambition to achievement.”

Ted Mitchell, CEO of NewSchools Venture Fund: “America will get to meet a group of passionate young entrepreneurs, all of them determined to build tools that really help teachers.”
Citi Innovation Challenge

This is another demonstration of Citi’s commitment to support innovation.  It looks like the bank was strangely absent of the list of financial institutions supporting the recently launched FinTech Innovation Lab London.

What is the impact of high profile initiatives like this ‘Citi Innovation Challenge’ on people’s perception of the bank?  In your opinion, do they increase the US residents propensity to bank with Citi or to go work for the bank?

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What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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