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CheBanca! Digital Banking: New Skills and Capability Needed [INTERVIEW]

Roberto Ferrari CheBanca Digital Banking New Skills

In my video interview, Roberto Ferrari – CheBanca!’s General Manager, lists the new skills needed to drive digital banking and design superb customer experiences.  EFMA Distribution Summit 2015.

Roberto Ferrari CheBanca Digital Banking New SkillsIn March 2015, I was delighted to deliver my 10th speaking engagement for the European Financial Marketing Association (EFMA) as part of the Digital Banking and Social Media stream of their EFMA Distribution Summit 2015 in Barcelona.

As usual, I met some fantastic banking innovation professionals, thought leaders and senior executives with a digital mind including Roberto Ferrari, the General Manager of CheBanca!.

CheBanca! Digital Banking: News Skills and Capability Needed

In this short extract from my 25-minute video interview, Roberto highlights the new skills and roles needed to drive digital banking and build superb customer experiences online and on mobile devices.

I invite you to watch my other video interviews on Digital Banking and Social Media with CheBanca!’s Roberto Ferrari and a few other key speakers from the EFMA Distribution Summit 2015.

If you enjoyed reading my article or if you wanted to react, I invite you to connect with me here, on twitter (@Visible_Banking) or on LinkedIn.

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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