financial times 2014 retail banking conference

The Social Media Challenge at the FT 2014 Retail Banking Conference

Visible Banking’s Christophe Langlois will share his views on the opportunities and the challenges of social media at the Financial Times 2014 Retail Banking Conference.

financial times 2014 retail banking conference

I’ve been invited by the Financial Times Live Team to come share my vision and my personal experience of social media banking on stage at the 2014 Retail Banking Conferencein front of delegates from the likes of AIB, American Express, Bank of America, Barclays, BBVA, Citi, HSBC, and RBS.

If you can’t join us, you’ll be able to follow the conversations on twitter via the hashtag #FTRB.




Keynote Interviews: The Social Media Challenge

Nigel SheldonDirector of Social Media at Barclays (@shedlin), and I will be answering a series of questions on the challenges and the opportunities of social media in the retail banking industry such as:

  • Why is the implementation of a social media strategy important?
  • How can social media be leveraged most effectively to meet customer demands?
  • Investing in the latest channels – which are most valuable and why?
  • Negotiating the impact of regulatory requirements on social media initiatives
  • How can proof of ROI best be demonstrated?

See also

The 2014 Retail Banking Conference Speakers

Please find below a selection from the full list of speakers:

The 2014 Retail Banking Conference Agenda

The provisional agenda includes the following sessions:

  • Keynote Interview: Providing Better Customer Experiences and Satisfying Digital Demands for the Next Generation
  • Keynote Interviews: The Social Media Challenge
  • Keynote Interview: Finding Solutions for Customers – Case Study
  • Keynote Presentation: The Impact of Digitisation
  • Panel Session: Rebuilding the Bank-Customer Relationship
  • Final Keynote: Banking for the Future

I look forward to connecting with you at the 2014 Retail Banking Conference, in the room or via twitter, and sharing our views on social media banking and the customer-centric models for a new era.

In the meantime, I invite you to reach out and share your views on those exciting topics here, on twitter or on google+.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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