CenterStage: Wells Fargo First Consumer-Generated Marketing Program

Today I have received an email from Ed Terpening, VP Social Media at Wells Fargo, to let me know that Wells Fargo are launching “Be Center Stage in the Rose Parade“, their first Consumer-Generated marketing campaign.

Wells Fargo innovate again: they are the first large financial institution to join that type of contest. I have already expressed my admiration for Wells Fargo (cf my post Wells Fargo 2.0), but again well done to Ed and his team!

Buzz and WOM
Tim Collins, SVP Experiential Marketing at Wells Fargo, and his teams are not only good at launching innovative services or marketing campaigns, but they also know how to generate buzz online.

Earlier today, Ed contacted the key bloggers in the industry: I invite you to check the posts from William AzaroffJim Bruene (I look forward to meeting Jim at Finovate 2007 in NYC next week) and Colin Henderson (just to name a few)

Sample video

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

VB Interview #2 – Catherine Ossemerct, Head of Media-Channels at Fortis Merchant & Private Banking (adtech London 07)

VB Interview #3 – John-Paul Bernbach, Content Manager at (adtech London 07)