More articles

  • Barclays Bank UK Facebook Page August 2013

    Social Banking Customer Rates Barclays Bank Facebook Page 6/10

    Voice of the Customer. The Visible Banking team invited a banking customer and social media user to review the Barclays Bank UK facebook page. If you are a regular reader of the Visible Banking blog, you know how keen I always am to find more valuable and insightful ways to cover social media in financial […] More

  • Esurance Facebook Page August 2013

    Social Insurance Customer Rates Esurance Facebook Page 8/10

    Voice of the Customer. The Visible Banking team invited an insurance customer and social media user to review the Esurance facebook page. If you are a regular reader of the Visible Banking blog, you know how keen I always am to find more valuable and insightful ways to cover social media in financial services.  We […] More

  • Commonweath Bank Facebook Page Social Media Banking

    Social Banking Customer Rates Commonwealth Bank’s Facebook Page 7/10

    Voice of the Customer. The Visible Banking team invited a banking customer and social media user to review the Commonwealth Bank of Australia facebook page. If you are a regular reader of the Visible Banking blog, you know how keen I always am to find more valuable and insightful ways to cover social media in […] More

  • BBVA Game Facebook Banking Gamification

    Banking Gamification: BBVA Game Has EXPLOSIVE Potential To Change Customers’ Habits

    In his third guest article, Vincenzo – a real banking customer, an Italian living in Spain – shares his views on ‘BBVA Game’, BBVA’s recently launched gamification experiment on facebook. In March 2012, I announced the launch of the ‘Voice of the Customer’ series on VisibleBanking.com. If you are interested in sharing your own personal, unbiased, feedback on […] More

  • NAB National Australia Bank Facebook Page

    Westpac Banking Customer Gives 6/10 to NAB’s Facebook Page

    In her first guest article, Melissa – a real banking customer from Australia – shares her views on NAB’s main facebook page.  She gave the Australian bank’s social media asset -that she found slightly confusing- a 6 out of 10.  But it is not all negative. In March 2012, I announced the launch of the ‘Voice […] More

  • BPI Bankers Online Facebook App - Customer Voice

    BPI Customer Gives 6/10 To Its ‘Bankers Online’ Facebook App

    In her guest article, Diana – a real banking customer based in the Philippines – shares her views on BPI’s ‘Bankers Online’ App on Facebook.  She explains why she only gave it a 6 out of 10. In March 2012, I announced the launch of the ‘Voice of the Customer’ series on VisibleBanking.com.  If you […] More

  • Social Media Expectations from a Banking Customer in Pakistan

    About a month ago, Kamran – a real banking customer in Pakistan – shared his views and expectations with us on the topic of social media in banking.  Being provided with social customer care appeals to him, but not accessing his accounts on facebook or twitter. Social media have spread across like a fast growing […] More

  • GEICO Customer Gives 8/10 to Flo’s Facebook Page by Progressive Insurance

    If you haven’t noticed, several major insurance companies today have given their company more of a persona with a special character; the Geico Gecko, the Aflac Duck, and of course Flo, the Progressive Insurance girl. All three of these characters have Facebook pages that represent their respective company, and I recently checked out Flo’s page. […] More