Canada’s Sun Life Financial is Recruiting its Social Media Director via Linkedin

Last week, I spotted a tweet pointing to  on linkedin.  Sun Life Financial, a leading financial services specialized in life insurance, is looking for its Director, Social Media.


Role Summary
Reporting to the Assistant Vice President, Sun Life Canada Web, the Director will oversee Sun Life’s global social media strategy and internal social business program. The incumbent will be accountable for the organization’s overall social profile and will identify new and innovative opportunities for leveraging social media to drive business results. The Director will also advance Sun Life’s use of social media technologies and services internally in the service of innovation and collaboration. The Director will be tasked with making Sun Life an industry leader in the use of social media.

* Expert understanding of social media tools and the online environment 
* Expert written and verbal communications skills 
* In depth analytical and problem solving skills 
* Ability to champion a strong vision and act as a change agent 
* In depth consulting and influencing skills 
* Ability to think and act strategically 
* Ability to work independently and to exercise judgment 
* Discretion, diplomacy and tact in dealing with stakeholders 
* Strong organizational skills and ability to multi-task 
* Excellent negotiation and relationship building skills

My Take
If Sun Life neither is the first financial institution to create a Director of Social Media role, nor the first one to recruit its new champion via linkedin, it is always pleasing to see more and more financial brands committing resources to social media.

By experience, ownership is always one of the most commonly debated topics internally.  In Sun Life’s case, it looks like social media won’t sit in marketing or brand, but in the Web department.  It also seems that the new director will also be in charge of social media internally (collaboration, innovation; knoweldge management).

My top questions on this new position are related to budget and team.  I couldn’t find in the job specifications any mention of team management…

If you are interested in this topic, I invite you to read those articles: ‘5 ways banks use to build their social media team‘, and one of the highest profile social media hires to date from Citi in the US.

Join the Discussion (Here or on Facebook)
I would love to hear your thoughts on this topic and get your answers to the following questions: has your financial institution already created a similar role?  If yes, has that social media champion been recruited internally or externally?  Exclusively via social media sites like linkedin, facebook or twitter?

The top comments and their contributors will be highlighted on the Visible Banking platform (blog, facebook page, twitter account).

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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