Business Logic presents MoneyPools

Proactive identity protection. New version of their flagship service, IDFreeze. Yesteday they announce the first true family package.

Another service to manage your investments. The interface is simple and intuitive. A lot of graphics and a good web 2.0 look and feel. The colours are not as fun as on Zecco or Mint. It looks like a comprehensive service, but not as cool as the leading web 2.0 startups.

The presentation was also a bit too dry. No jokes, no frills. Remember that it is already 2:30pm and the pace at Finovate is hectic… Nothing personal. We need some entertaining presentations!

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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