Breaking News (Video) – Social Media – UBank Launches their Time Capsule to Celebrate their Anniversary and Asks People to Upload Content

I found out about this initiative on my facebook updates yesterday. Indeed, I am a fan of the UBank page page via my own Visible Banking Page.

I couldn’t find any link on the UBank site. Follow this link to access Ubank’s Time Capsule.

I invite you to watch my initial video comments on Ubank’s Time Capsule:

UBank’s USB Key Contest – May 2009
I invite you to read my post from 5th May when I broke the news about UBank’s fresh and successful USB Key initiative which helped them to quickly increase their number of followers on twitter.

Slide – UBank and Twitter
Please find below the slide I used in my video.
I invite you to check the whole presentation I put together for my speech at the Future of Digital Marketing in London.

Please find a comprehensive list of events I contributed to in the last three years.

Visible Banking Quick Wins
Most of the time, you can quickly identify several areas for improvement, easy to fix, which would make your social media initiatives more successful:
* simplify and optimize your interface
* identify passionate contributors among your employees
* produce a stronger editorial line and more valuable content
* identify your influencers (advocates and detractors) and start building relationships with them asap
* promote your initatives on your own assets (public website, online banking…)
* fully leverage all the key social media sites to cross-market your initiatives and your content

And above all, find the best way to REWARD people for visiting, contributing, sharing, and promoting your initiatives!

I would be delighted to have a chat with you about your social media strategy, so please do not hesitate to call me on +44 7736 446 357 or send me an email to christophe[dot]langlois[at]visible-banking[dot]com.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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