BNP Paribas’ new European digital bank, Hello Bank! gives social customer care (webchat, twitter, facebook) center stage in their latest TV ads.
A few days ago, Hello Bank published on its official YouTube channel another three videos putting the emphasis on their social customer care service via webchat (or arguably twitter for that matter): ‘Hello bank! — Livret Hello! À 2% sans plafond, et pour longtemps‘ and ‘Hello bank! — Carte Visa gratuite à vie‘.
Please note that the 100% digital French bank started to adopt this customer dialog via text/webchat/twitter for their commercials about two months ago when they published this video ‘Hello bank! — Disponible quand vous l’êtes‘.
It seems like BNP Paribas dedicated some budget for video seeding, their first two videos each totaling over 100,000 views. And the latest three videos all already enjoying between 20k-25k views in just 3 days.
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