Hello Bank Gives Social Customer Care Center Stage in Latest TV Ads

BNP Paribas’ new European digital bank, Hello Bank! gives social customer care (webchat, twitter, facebook) center stage in their latest TV ads.

BNP Paribas Hello Bank Social Customer Care Webchat Latest TV adsA few days ago, Hello Bank published on its official YouTube channel another three videos putting the emphasis on their social customer care service via webchat (or arguably twitter for that matter): ‘Hello bank! — Livret Hello! À 2% sans plafond, et pour longtemps‘ and ‘Hello bank! — Carte Visa gratuite à vie‘.


Please note that the 100% digital French bank started to adopt this customer dialog via text/webchat/twitter for their commercials about two months ago when they published this video ‘Hello bank! — Disponible quand vous l’êtes‘.

It seems like BNP Paribas dedicated some budget for video seeding, their first two videos each totaling over 100,000 views.  And the latest three videos all already enjoying between 20k-25k views in just 3 days.


Hello Bank! videos’ social media call to action

In addition to a link to their website, most of Hello Bank’s videos includes a couple of social media links to the bank’s verified facebook page and twitter account.

Few financial institutions are renowned for the excellence of their customer service, even fewer for their effort on social customer care or via mobile. HSBC’s first direct in the UK is one of that rare breed of financial brands loved by their customers for the hundreds of magical conversations the fd staff -carefully recruited- have with their customers on daily basis.

In the last couple of years, other banks cleverly seized the opportunity offered on digital and social media channels to step up and establishing themselves as the champions to the banking customers such as FNB in South Africa, NAB in Australia, GTBank in Nigeria, Societe Generale and BNP Paribas in France just to name a few.

What do you think of BNP Paribas Hello Bank‘s focus on chat and social customer care. In your opinion, is it the best way to connect with the youth, and drive both brand consideration and customer acquisition on the back of it within that customer segment?

We invite you to share your views on social customer care as a bank’s best marketing tool here or on twitter.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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