BBVA Launches Innovation Edge First iPad Magazine Banking Gamification

BBVA Launches First iPad Magazine On Banking Innovation

BBVA launches Innovation Edge, the first corporate magazine that is originally designed for the iPad and focuses on various innovations in the financial sector.

BBVA Launches Innovation Edge First iPad Magazine Banking GamificationThe online magazine’s mission is to share what BBVA has learned about new trends and innovations that is related to the financial sector. The magazine also tackles on the evolution of business models in the industry.

Innovation Edge is spearheaded by the BBVA team and its international innovation partners and experts in different fields. The most recent edition of the magazine looks into the gamification phenomenon and its various implications in the financial industry and spotlights videos, infographics and interactive elements.

Gamification is defined as the process of using game theory and mechanics to attract users.

The current edition of the publication discusses and presents different case studies of gamification, including the “BBVA Game” experience. This is an innovative online service approach started by the bank that combines financial education coupled with game dynamics.

Bernardo Crespo, Head of Digital Marketing Lab, BBVA: “All of the teams that have participated in the development of BBVA Game agree on one thing: We had a great time. And that is a good sign”


For the last couple of years, BBVA has been pushing the envelope for digital innovation in banking.  Both externally -for customers- and internally -for employees- with initiatives like ‘BBVA Suma‘ (crowdfunding) or ‘Elevate‘ (social business).

In the last three months, they launched a number of high profile initiatives such as their ‘BBVA Game‘ (gamification) or ‘‘ (market sentiment analysing).

A bit like companies such as Dell, American Express or Chase, the Spanish banking giant aims to share its learning with the industry and his customers.

So, what do you make of this initiative?  How much will it contribute to strengthening BBVA’s brand perception as a leading innovator in our industry?  Do you plan to install the app on your iPad and read each new edition avidly every month?

Join the conversation here or on our Facebook page.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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