Banks Cant Do Social Media - Visible Banking

Banks Can’t Do Social Media: Banking on Crowdsourcing, Customer Care, Twitter, VOC

I launched Visible Banking back in February 2007.  We are at the end of 2012, the world is flat and social media is giving a voice to over a billion people worldwide.  But I am still having the same conversations with financial institutions I had 5 years ago.  Banks can’t do social media.

Banks Cant Do Social Media - Visible BankingI put together a slideshow highlighting some of the biggest challenges faced by the financial services industry in the social media space.

Please note this is a genuine presentation meant to support my public speaking engagements.  You won’t find any lengthy paragraphs, it is mostly visual.

Topics covered

  • Know Your Followers (KYF)
  • Content and engagement
  • Facebook apps
  • Social customer care
  • Crowdsourcing & innovation labs
  • Social customer & voice of the customer (VOC)
  • Social business & collaboration


I invite you to check out my slideshow available on our slideshare account.

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Any comments?  Suggestions?  Questions?  I look forward to connecting with you on linkedin, twitter, facebook, youtube or slideshare.


So after going through my slides, do you agree with me?  Join the conversation here or on our facebook page.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own.

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