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Banking 2.0: User Generated Content (UGC) is too risky

First, I invite you to read my post entitled “Banking 2.0: 10 “good” reasons not to embrace social media“.
I listed the 10 reasons I hear the most frequently against social media in the banking industry.

My goal is to convince my peers that banks must embrace social media and web 2.0 now.

It gives us a unique opportunity to connect not only with our clients, but the whole market. It gives us the opportunity to show we listen and we care. It will help us drive customer advocacy.

I will publish a video response for every single reason I listed. Please find below my response to my all time favourite reason “UGC is too risky”.

Social Media, UGC… It is too risky!

 

Contribute… and challenge me!
What do you think a my video (content, format)?
I created the initial post to start a discussion. An interactive online discussion.
Please don’t hesitate to leave a comment and add a new reason to the list:challenge me! I will post a video response for every single additional reason.

What do you think?

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Written by Christophe Langlois

Based in London, Christophe is an entertaining social media keynote speaker and a trusted advisor to the global financial services industry on the topics of social media, social business and digital innovation.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is 'Social Media Senior Managing Consultant' at IBM Interactive Experience. He's also a Digital Advisor at the Financial Services Forum and the Moller Centre (part of the Churchill College in Cambridge).

Christophe's views on VisibleBanking.com are his own, not necessarily his employer's.

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the EFMA invites Christophe Langlois, Founder of Visible-Banking.com, to speak at Online Financial Services 2008 in Athens

Banking 2.0: no clear ROI