Banking 2.0 – FinovateStartup: Focus on Jwaala

FinovatestartuplogoI covered the first Finovate event organized by Jim Bruene back in October 2007 (in New York City). The event was such a success (it sold out in only 6 weeks) that Jim decided to organize two more Finovate events in 2008: FinovateStartup & Finovate 08.

I was delighted when Jim invited me to be the official live blogger on NetBanker at FinovateStartup in San Francisco.  Before the event, I plan to blog about most of the 40 startups which will demo their products. My goal is to give you a brief overview of those innovative startups.

Jwaala, home to the award winning Money Tracker product
JwaalaI have met Andrew Taylor in November 07 in NYC. Andrew was presenting at Finovate 2007.

Jwaala’s flagship product is MoneyTracker. It went live at Amplify CU in March 07.

MoneyTracker includes an account aggregation engine, an advanced natural search feature and you can easily turn any search into an automatic alert with the option of receiving the info via email, sms or even personal rss feed. Jwaala’s rss feed is a real innovation in the financial services world.

At Finovate 2007, Andrew’s demo of the extremely intuitive natural search feature impressed the audience.

I invite you to check the blog they recently launched, BetterOnlineBanking, as well as their two other products, HomeDeposits and SocialCentral.

MoneyTracker 2.0
They have some pretty neat additions to the MoneyTracker platform, things like an iGoogle-like dashboard (or pageflakes/netvibes like), and a slew embeddable widgets.
So now you can embed your networth history widget or your recent starbucks transactions whereever you like (facebook, blog, wiki, etc).
Also, since their customer’s can license our full source code stack and use MT as a platform, they have their first customers starting to write their own widgets.

Andrewtaylorjwaala_2I invite you to watch my video interview with Andrew.

We talked about topics such as Personal Finance, Credit Unions and Web 2.0.

As an anecdote, even though they have been blogging since November 2006, their kept their blogroll short… but the Mint Blog made the list.

What do you think?

Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on are his own. revisited

Banking 2.0 – FinovateStartup: Focus on Invesra