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Banking 2.0 – FinovateStartup: Focus on Guardian Analytics

FinovatestartuplogoI covered the first Finovate event organized by Jim Bruene back in October 2007 (in New York City). The event was such a success (it sold out in only 6 weeks) that Jim decided to organize two more Finovate events in 2008: FinovateStartup & Finovate 08.

I was delighted when Jim invited me to be the official live blogger on NetBanker at FinovateStartup in San Francisco.  Before the event, I plan to blog about most of the 40 startups which will demo their products. My goal is to give you a brief overview of those innovative startups.

Guardian Analytics, a leader in the the prevention of online account fraud
GuardiananalyticsI contacted Tom Miltonberger, President & CEO, and Eric LaBadie, VP Sales, via Linkedin.

Guardian Analytics provides real-time risk management solutions that protect online channels. The  company supports the end-to-end online risk management process with rich analytics and behavior-based modeling.

Coming up – Web Seminar & Conference
Let me flag two upcoming events involving Guardian Analytics:
* a webinar on the Online Channel & Multi-Channel Fraud – G.A. and the Credit Union Journal will take part of a free webseminar facilitated by SourceMedia on May 8th 08. I used to head up the International Sales Team at Accuity, part of SourceMedia, and I know Jeff Scott, the President Banking Division, very well.
* the Online Retail Banking 2008 conference organized by Marcus Evans on May 19th & May 20th 08 in NYC. I am honored to have being invited to be the Chairperson.

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.

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