Banking 2.0 – FinovateStartup: Focus on FindABetterBank from Facilitas

by Christophe Langlois Apr 18, 2008, 6:28 am

I covered the first Finovate event organized by Jim Bruene back in October 2007 (in New York City). The event was such a success (it sold out in only 6 weeks) that Jim decided to organize two more Finovate events in 2008: FinovateStartup & Finovate 08.

I was delighted when Jim invited me to be the official live blogger on NetBanker at FinovateStartup in San Francisco. Before the event, I plan to blog about most of the 40 startups which will demo their products. My goal is to give you a brief overview of those innovative startups.

FindABetterBank, a checking account comparaison tool
I contacted Rob Rubin, CEO of Facilitas, via Linkedin.

Facilitas creates services that make it easier to shop and change financial service providers. In addition to FindABetterBank, Facilitas has developed BankSwitcher to help people switch their automated deposits and payments once they open a new checking account.

In January 2007, They created a blog about finding better banks.

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Written by Christophe Langlois

Based in London for almost a decade, Christophe is an entertaining fintech marketing keynote speaker and a trusted advisor to the global financial services industry on the topics of digital marketing, innovation and B2B social media.

Christophe has contributed to over 140 events in 18 countries.

Currently, Christophe is advising a number of fintech startups on marketing and growth hacking and he is the Chief Marketing Officer of The Fintech Power 50, an exclusive annual programme helping fintech scale-ups to accelerate their growth globally.

Christophe's views on VisibleBanking.com are his own.